• Iphone Marketing Strategy
• Apple Iphone Marketing Strategy

Iphone Marketing Strategy

Apple Incorporated, a leading consumer electronics company, launched Apple iPhone into the lucrative Indian premium mobile segment. The entry strategy of Apple iPhone was through a tie-up with two major telecommunications service providers in India, namely, Bharti Airtel and Vodafone. What was the role of the hand-picked telecommunications service providers in the success of the iPhone in India? This launch was hailed by many analysts as an innovative marketing strategy adapted by Apple, challenging the other handsets available in the Indian mobile market. They felt that Apple had a long way to go to realise its ambition of becoming a major player in the Indian mobile phone market, considering that the market had some very dynamic competitors, with decades of experience.

Apple Iphone Marketing Strategy

Jon secada discografia mega. The pedagogical objectives are: (1) the entry strategy of a multinational corporation mobile handset manufacturer for space in the Indian market; (2) Apple's entry through two established telecommunications service providers in India; and (3) the challenges of entry into a highly competitive mobile handset sector.